Senior ABM Strategist - top London agency - 3 month contract
My client seeks a dynamic and experienced professional to lead their Account-Based Marketing (ABM) initiatives for a major financial solutions client. This role is crucial in driving targeted engagement and growth within their high-value account portfolio. You'll be the linchpin, connecting strategic vision with flawless execution, and cultivating deep client partnerships.
The role
You will help shape ABM strategy, ensuring alignment with client objectives and driving measurable results. You will be the trusted advisor, navigating complex projects and providing insightful guidance to key stakeholders. Your expertise will bridge the gap between strategic planning and tactical implementation, ensuring seamless delivery across all channels.
Core Responsibilities
Define and execute a robust ABM roadmap, aligning with client business goals and market trends.
Foster and maintain strong relationships with senior client leadership, acting as a trusted strategic partner.
Oversee all aspects of ABM program delivery, including budget management, resource allocation, and performance tracking.
Mentor and empower team members, fostering a culture of innovation and continuous improvement.
Integrated Marketing collaboration
with creative, media, and data teams to develop and execute integrated campaigns that resonate with target audiences.
About you
Extensive experience in developing and executing successful ABM programs.
Demonstrated expertise in strategic planning, client relationship management, and program oversight.
Strong understanding of digital marketing, content strategy, and data analytics.
Proven ability to manage complex projects and budgets.
Exceptional communication and presentation skills.
Leadership experience with a focus on team development and collaboration.
Experience within the financial sector is a bonus, but not essential.
A strong problem solver, who is highly organised.
If you are a strategic thinker with a passion for ABM and a proven track record of success, apply now.