Senior Account Manager - B2B Marketing | Full Service Creative Agency

Location London
Discipline: Account Handling
Job type: Permanent
Salary: to £45,000
Contact name: Hayley Kinnersley

Contact email: hayley@direct-recruitment.co.uk
Job ref: HK/3459
Published: 9 days ago

​Senior Account Manager - B2B Account | Full Service Creative Agency


This leading full-service agency in the heart of London are looking for an established Senior Account Manager to join the team. As the B2B specialists in this reputable creative agency, you will be joining a large network agency and working on one of its progressive technology clients.

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The Role:

As Senior Account Manager, you will hold a key role in building relationships with clients and delivering strategic and creative integrated marketing programmes. As an experienced B2B marketer, you will lead client engagement with key stakeholders, develop the commercial relationships and ensure project teams are briefed and resourced to deliver timely, effective and profitable marketing programmes.


Key Responsibilities:

  • Working with the Account Directors you will formulate, execute, monitor and manage account plans for each of your stakeholders to overachieve your targets.

  • Ensuring all marketing programmes are delivered on-time and on-budget.

  • Demonstrating continual monitoring of progress against marketing plans and analysis of results, taking remedial action as necessary to ensure achievement of targets.

Experience Required:

  • Proven experience in an integrated marketing agency

  • Have a clear understanding of the dynamics of digital/integrated marketing, digital technologies, and buyer behaviours.

  • Your natural demeanour will be an outgoing personality – junior members of the team will look to you for direction.

  • Lead stakeholders and be confident in questioning briefs to ensure we are fully equipped to deliver smart solutions.

  • You will be passionate about constantly developing your knowledge and understanding of your clients’ business, their brands, corporate image, market position, and their competition, enabling you to add value to marketing programmes when solving clients’ problems.

  • Use initiative and be a problem solver.

  • Show ability to understand the brief, scope the marketing programme and lead the co-ordination/delivery of the creative response.

  • Show ability to plan time effectively, in conjunction with the team to meet complex integrated programme deadlines.

  • Be comfortable with presenting concepts and obtaining feedback from the client.

  • Demonstrate a thorough understanding of all relevant production/technical implications of specific marketing programmes at all stages of the process.

  • Keep abreast of current creative/digital/mobile thinking, absorb and consider relevance of new ideas and techniques, and feed this back to all staff as appropriate.

  • The ability to identify new business opportunities, and take action within the agency to drive response to the opportunity to enhance client relationships and grow revenues.

  • The ability to conceive, prepare, author and deliver key presentations to clients and be comfortable with presenting concepts and obtaining feedback from the client.

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If you are an experienced Account Manager or Senior Account Manager with integrated B2B marketing experience, we would love to hear from you.