Senior Data / CRM Strategist

Location United Kingdom
Discipline: Strategy & Planning , Data & CRM
Job type: Permanent
Salary: £50K to £60K plus bonus
Contact name: Sarah

Contact email: sarahb@direct-recruitment.co.uk
Published: 23 days ago

​Senior CRM/Data Planner £50K to £60k plus bonus

FMCG account


Are you a strategic thinker with a knack for turning data into impactful marketing strategies? Do you enjoy working with high-profile clients and delivering insights that drive meaningful consumer engagement?


About the Role:

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We’re looking for a Senior CRM/Data Planner to join this dynamic agency team. In this client-facing role, you’ll lead CRM campaigns, consult on consumer data initiatives, and help solve complex marketing challenges. You’ll work closely with stakeholders to transform data-driven insights into actionable strategies, all while inspiring others through engaging presentations.

You will work with a key client across multiple brands so this role has lots of variety.


Key Responsibilities:

  • Develop innovative data strategies, campaign plans, and consumer journeys.

  • Confidently present proposals and insights to senior clients, crafting compelling narratives.

  • Translate business requirements into actionable outputs, including marketing strategies and technical solutions.

  • Identify growth opportunities within existing client relationships.

  • Collaborate with internal teams to ensure seamless project delivery and address potential challenges.

You

  • Experience working in CRM and data plannng ideally with some gained within a marketing, CRM, or data agency

  • Excellent communication skills—able to simplify complex ideas and captivate audiences.

  • Strong analytical mindset, with the ability to turn data into actionable insights.

  • Knowledge of data sources, relational databases, and integrating digital/social data into CRM programs.

  • A proactive, problem-solving attitude and a passion for innovation.


The agency

The agency has several offices and offers highly flexible working arrangements to support your work-life balance.

You’ll be part of a really lovely team that thrives on creativity, collaboration, and delivering exceptional results for their clients. This is a fantastic opportunity to shape CRM programs for leading brands in the FMCG filed while advancing your career in a supportive, forward-thinking environment.


The salary for this role is between £50K to £60K with bonus potential.

The role typically requires 2 days in one of their offices - London, Gloucestershire or Hampshire