Marketing Co-ordinator based across two brilliant schools | Education Group | £35k
Inspiring and supportive education group is looking for a Marketing Co-ordinator to join the team in an exciting period of growth. Two brilliant schools in the group require an established marketing executive to co-ordinate and execute their marketing activity.
The company
My client is a family of nurseries, schools, and colleges in the UK that allow children to be the best they can. They provide a supportive environment that inspires their pupils to become and all rounded, confident, and articulate individual.
Students develop culturally and socially, as well as academically, enjoying a well-rounded education full of fun and laughter. They work hard to help every child find something that fulfils them, to find their extraordinary, the thing only they can contribute to the world.
The role
This is a fantastic opportunity for a marketing executive to join a fast-growing Education company based across two schools in their portfolio. The successful candidate will be responsible for delivering all marketing activity across social media, website, events, open days, emails, community outreach and more.
Requirements
To raise the profile of the schools amongst key audiences (parents, staff, media, etc.) and the wider public by developing and delivering communications plans to promote each school’s objectives, particularly pupil recruitment and retention.
The role has a focus on newsgathering and storytelling across various channels (including online, print and social). The role will also necessitate involvement in advertising (off and online), PR, events, digital marketing, social media, and face-to-face marketing.
The successful candidate will be an organised, enthusiastic and a hard-working team player with excellent written and verbal communication skills. They will also be digitally savvy and have had previous experience in a similar marketing/ communications role.
Responsibilities
Publicise events and activities to a wide range of audiences. Assist in the preparation of communication materials for these events where required.
Generate interesting rich content for the school communications channels, specifically social media and the websites.
Be responsible for proactive news & information gathering, through maintaining strong relationships with staff across all settings.
Ensure news and related content is updated on each setting’s website, blogs and social media channels; support in managing each setting’s social media channels, as required.
Engage prospective & current parents and all staff by creating informative marketing emails, invitations, surveys and other communications as required.
Manage and maintain contact databases and lists. Work with the registrar and other administrative staff to develop prospective and current parent lists.
Track and monitor success of email newsletters and social media posts.
Consistently review website content and all channels to ensure information is correct and fit for purpose.
Collaborate with key stakeholders in the school and nursery to understand their communication needs and develop plans to assist where possible.
Stay informed of trends and developments for new, innovative communications tools and explore new solutions and approaches to improve communication across the schools and beyond.
Collate newsletters for each of the school/nursery as and when required.
Attend events such as Drama Productions/Prize Giving etc. as required to take photographs for marketing purposes.
This role is a full-time role to be split across two schools in the Dukes Education family. The Lyceum (near Old St, Moorgate) will be three days a week, and Heathside (Hamstead) will be two days a week.
Please note that the first interviews will take place on Tuesday 13th February.