|Job Category||Planning & Strategy|
Love technology and innovation and the speed at which it is growing? Opportunity for a strategist with experience of Account Based Marketing to work at this hugely successful and growing digital and content B2B agency. £60K
You’ll love the vibe at this friendly integrated B2B agency based in great offices on the edge of the city. They’re dynamic, energetic and growing so there’s a massive opportunity to help shape their planning offering.
As a core part of the planning team, you will be responsible for developing compelling content and customer focused ABM campaigns which demonstrate how your client’s products and services can address specific customer challenges, resulting in a programme which delivers a step change in product penetration and pipeline, while supporting account growth and customer retention.
You will drive planning for account selection, segmentation, insight, messaging, content & creative, campaign planning and orchestration, measurement and programme management – and work with the relevant teams to deliver against each of these.
- Experience of Account Based Marketing and how to build this effectively into your clients’ marketing.
- Experience of working in B2B markets and within technology
- Experience in working with senior stakeholders in clients
- Proven track record of the creation and delivery of integrated marketing programmes
- Experience of working in a fast paced environment with constant demanding timescales and able to adapt to rapid priority shifts aimed at sustaining competitive advantage.
If this role isn’t the one for you, then have a look at our current roles at https://direct-recruitment.co.uk/job-search/