Marketing Manager (Subscriptions) – £45k – LS/2032

Posted 2 weeks ago

Job Features

Job CategoryCampaign Management, Data and CRM, Digital, Social & Content
Job RefLS/2032

Job Description

Marketing Manager / Subscriptions Manager – up to £45K – London

This company is going through some really exciting changes including a new website, and they need a new Marketing Manager / Subscriptions Manager to join the team working across website, app and magazine.    

You’ll work on loads of web, digital activity and CRM so a varied mix, and you’ll also will be part of a great close knit team that are working on some amazing projects.

The company is a highly respected brand in its market that has been going for many years, and has a great reputation for content which has led to very strong retention.

The role

  • You will manage subscriber acquisition and retention for a magazine, app and a website
  • Devise and implement campaigns for acquisition and retention across all print and digital subscriptions
  • Create rewarding and engaging customer journeys
  • Ensure the successful, long-term strategic development of the brand
  • Develop campaigns across the full marketing mix – email, paid, social, owned and earned channels plus direct mail
  • Brief creative strategy across digital and print
  • Work with the editorial team on new subscription initiatives
  • Oversee the marketing management

Skills and Experience:

  • A proven track record of successfully managing subscription or similar marketing campaigns (loyalty or memberships) across the full channel mix to include eCRM, paid, social and SEO.
  • You have helped a brand grow through digital marketing initiatives
  • Ability to analyse campaigns and make recommendations based on data and insight
  • Copywriting experience
  • Self-starter with high energy and initiative
  • An interest in cars or motorsport would likely make this your dream role, but this is not essential.

This could be a great role if you have strong digital experience across membership, loyalty campaigns or membership campaigns.   

The salary is up to £45K

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