Marketing Data Analyst for luxury brand £45K to £53K – London, Glasgow or remote with some travel

Permanent
London, Outside London
Posted 3 weeks ago

Job Features

Job CategoryClientside

Job Description

The company and the role

A luxury brand, and a company that truly looks after people – offering training, development and inspiration. They are also a huge supporter of charitable giving.

Their brand is famous across the world and they are continuing to build a strong CRM team to allow more accurate and engaging global marketing communications.

As part of the team they are looking for a marketing data analyst / CRM data analyst to join the team.

The role

  • Lead consumer data analysis within the CRM team
  • Work closely with the CRM Manager and wider team to ensure customers are targeted most accurately and effectively, which subsequently results in increased loyalty and purchase. 
  • Shape the analytics approach and help the company realise the full potential of data for marketing
  • Derive insights from the consumer data that leads to the production of more highly targeted consumer marketing customer journeys and campaigns
  • Create clear reports and dashboards to demonstrate marketing results and effectiveness
  • Work closely with the external data agency
  • Analyse large data sets, consumer behaviour and responses
  • Develop predictive models, including next best action

Experience required

This role would suit a CRM analyst who has an interest in data strategy and who is comfortable working closely with marketing and CRM teams.

  • Data analysis experience within a marketing environment and experience working with consumer data
  • Advanced experience working with Excel plus one of the following SQL, SAS, R or Python
  • You have a good technical mind and love statistics but are also interested in the analysis you provide and how this provides for better targeting of consumers and affects consumer behaviours.
  • You are strong communicator who is happy to engage with the CRM team and the external marketing agency – the idea of using your insight to help form data strategies is extremely attractive to you

 

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