LS/2486 | Digital Planning Director | Lovely independent media agency | £65-85k

Posted 3 weeks ago

Job Description

Fantastic opportunity for a talented and ambitious Digital Planning Director to join this great independent media agency, one of Campaign’s Best Places to work. With plenty of autonomy and a remit to evolve the agency’s digital offering and develop the rapidly growing digital team, as well as leading on the day to day running of clients’ digital businesses, this is a real chance to make your mark.

The Agency

This independent media agency is a genuinely collaborative, supportive and inclusive place to work, with their approach to flexible working, focus on employee wellbeing and great benefits being among the many reasons they are one of Campaign’s Best Places to Work.

They offer unrivalled knowledge and expertise across all channels from broadcast to biddable. This gives their clients a unique 360 view on all factors impacting on their advertising performance. They pride themselves on making a genuine impact for every client they work with and by doing so have built up an impressive array of long-term clients across a wide range of industry sectors

The Role

  • Advocate, promote and clearly present creative uses of digital media to achieve different client business objectives
  • Lead and advise on digital strategies and initiatives, always considering the client’s objectives and KPls
  • Establish and develop lasting client relationships, acting as a trusted senior point of contact and demonstrating expertise in digital marketing
  • Deliver planning that meets client objectives (from performance metrics to brand engagement and awareness), demonstrating an understanding of intelligent targeting solutions
  • Implement and manage digital channels alongside biddable teams, including display, video, native and lead gen
  • Confident in a strategic setting, great at de-mystifying digital to existing and new clients, coming up with creative and innovative paid digital solutions for pitches
  • Influence the strategic direction of the agency, evolve the agency’s digital offering and lead on investment decisions around new digital tools and products
  • Develop the rapidly growing digital team, identifying the next recruitment needs

About you

  • At least 7+ years’ experience handling digital accounts, ideally working across a range of both large and small brands (and ideally with experience on e-commerce brands)
  • Solid grounding in paid digital media channels including paid social, digital display, digital AV, mobile, sponsored content, native and lead gen
  • Experience in managing campaigns with a solid appreciation of optimisation best practices, and well-established relationships with leading media owners
  • Strong background in developing digital strategies and have proven success in building effective campaigns
  • Happy to be hands on and get involved in the implementation of digital campaigns and train up dedicated resource from the digital team — from initial planning through to campaign set-up, delivery and evaluation
  • Strong team player — working with different teams at varying capability levels
  • Hit the ground running when a new business lead comes and communicate effectively with the senior management team on opportunities for growth
  • Development of the digital team, influencing the strategic direction of the agency, and identifying other investment requirements to grow revenue streams

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