Direct Recruitment Ltd

How to present and protect your brand throughout the recruitment process

Safeguarding your employer brand throughout the recruitment process and clearly communicating your organisation’s values to both existing and potential employees is key to shaping the overall perception of your company in the marketplace. This can have a huge impact on your ability to attract and retain the very best talent.

The experience of a candidate before, during and after the recruitment process can play a significant part in how your business is perceived externally.

The best talent is always highly sought after, whether the employment market is flat or buoyant, so it is vital that your organisation provides a positive experience for candidates who are applying for roles and throughout the entire recruitment process. This is the best way you can ensure that you secure the right people for your organisation.

Job advertisements

Where you place your job ad and how it is presented plays a critical role in attracting the right talent. There is nothing worse than a vague job spec that is littered with typos. Indeed the description of the role is the biggest influencer on a candidate’s decision as to whether to apply.

Most organisations use jobs boards and LinkedIn, but experienced recruitment consultancies are still regarded as the most useful source of vacancies by professionals seeking new roles. It is important to choose your recruiter wisely – and preferably choose one that has genuine expertise in your sector, so they will be able to handpick the outstanding candidates and really test their knowledge in a preliminary interview.

Responding to applicants

It can be tempting to get your vacancy advertised on LinkedIn as soon as that resignation letter hits your desk. But it is a waste of everyone’s time to advertise your position and encourage applicants if you don’t have the capacity to respond to applications. It doesn’t look good if you don’t get back to them at all.

Indeed responding quickly to job applications is incredibly important, because candidates will look upon tardy responses as an indication of a lack of interest or just general disorganisation. Worse still, you could miss out on the best candidates if other companies are moving more quickly.

Equally not letting unsuccessful candidates know that you’ll not be taking things further is both impolite and detrimental to your reputation. And it’s much better to send an automated rejection letter for unsuccessful applicants than no response at all.

The hiring process

We’ve all heard the horror stories of candidates being kept waiting for ages without explanation, interviewers being distracted by their phone or even leaving an interview for a length of time without any explanation or apology. What a company must realise is that a potential employee is interviewing them too – it’s not a one-way street.

There’s nothing worse than taking the time to go to an interview and finding that the interviewer is unprepared. Furthermore a lengthy process can be off-putting and a lack of feedback when a candidate has made the effort to come in for an interview (or several) and then hears nothing at all does not put your company in a good light.

Do give feedback, do be prepared for the interview and do keep the process short, snappy and thorough. That way, you’ll secure top-flight candidates and retain them. The interview process is often a very good indication of how a company views its staff.

And finally, it is essential to note that the majority of job seekers discuss their experiences during a hiring process – be it with their friends, colleagues and acquaintances or online. This clearly shows how employers’ interactions with candidates – from communication, organisation and speed of the recruitment process to their experiences when being interviewed – can impact their brand, in both a positive or negative way. Word of mouth is one of the most powerful communication channels. You would be foolish to ignore this.