Most of us have been involved with our fair share of bad campaigns. A few people would argue that there’s a couple taking place right now, concluding with the general election this Thursday.
Often, however, there’s not enough reflection done after a bad campaign and the same mistakes are made again the next time round. We’re all quite quick to pat ourselves on the back once one has been executed successfully, but when the opposite happens there’s a lot of finger pointing and shirking responsibility. One campaign should always help inform the next one; there are always lessons to be learned.
Use the below six pointers as an action plan to ensure your campaign runs smoothly – helping to avoid any Dianne Abott-type gaffes along the way. Read more