Innovations PlannerRef: BP002
This innovative and highly successful agency are looking for an Innovations Planner to trailblaze an exciting new marketing approach based on behavioural neuroscience.
This mid-sized agency based in SW London has a unique approach focused on behavioural economics and neuroscience - brand relationships, human behaviours and brain-friendly content and creative. They work with an exciting list of clients and are all very passionate about the job they do. It's a fun and supportive environment with some of the best in the business under one roof.
You will be responsible for embedding their brain friendly creative and content approach within the agency so that it has a tangible impact on creative execution and effectiveness. You will be at the forefront of communicating how this can enhance and make a real step change to your client's business. You will develop further products which can be tailored to different categories and client needs. You will lead industry news and thinking on this exciting new area.
You will have many years' experience in strategic planning. You will have an understanding of and passion for and experience in neuroscience techniques and their application within marketing and communications. You will have an understanding of, passion for and experience in behavioural economics and its application within marketing and communications.
You will have experience of pitching, managing and championing mid- to long-term research projects (this might be brand, audience, product, channel, occasion, etc) with clients. Experience to include opportunity scoping, research proposal development, internal sell-in, management and analysis of research and examples of where they tangibly impacted the brand / business.
You will have responsibility for incremental growth on an account and you will have experience of creating processes & structures around a new/different way of thinking
Charity Communications Planner - 9 month contractRef: BP003
This independent marketing and communications agency are looking for a charity communications planner for a 9-month contract.
This independent owned agency is made up of a smart bunch of people who are very passionate about what they do, they have a great work hard, play hard culture and the environment is lots of fun and very supportive. They are one of the leaders in the charity market for delivering compelling campaigns.
You will be a mid- to senior- charity experienced communications planner and will be responsible for a large charity fundraising account. You will be developing campaigns around individual giving, charity-gaming, legacy, SMS and digital based fundraising. You will work closely with senior clients to ensure that their objectives are met. You will also help them to plan and deliver their annual fundraising communications programmes. You will scope out proposition development aligned to audience segmentation and insight. You will manage tactical communications, activity testing recommendations and testing design. You will lead results reviews and ensuring that learnings inform future planning. You will work closely with the brand planner to ensure that brand strategy reflects in fund-raising plans.
You will have experience of developing communications plans within the charity sector either in house or in an agency. You will have the ability to talk knowledgeably about the sector and the challenges that it faces. You will build strong and trusted relationships with senior clients who have extremely high expectations. You will be a team player and ensure your work aligns with overall brand strategy.